MPB wanted to support a film that went beyond traditional adventure content, exploring themes of inclusivity and respect for the land. I.e. skateboarding across the Scottish Highlands.
The film follows Wunner co-founder and adventure photographer Hannah Bailey and skateboarder Lyndsay McLaren as they travel the winding roads of Torridon. The creative strategy was to let the experience and environment speak naturally, rather than scripting or staging rigid scenes. We worked alongside award-winning DP, Rachel Sarah who shot and edited the piece.
Client: MPB
What we delivered:
- Research & development
- Production
- Distribution and comms strategy
Format:
Online Campaign
The Approach
Production
Story development: Framing the narrative around themes of respect, protect and share, core to both skateboarding culture and connection to the outdoors.
Character-led cinematography: Following Hannah and Lyndsay as they revisit places tied to personal histories and revisit childhood landscapes, weaving environment and identity.
Landscape as co-narrator: Capturing wide open Highland vistas, moody skies and winding roads that visually reinforce the idea that land is for everyone, not just elite or traditional outdoor users.
Collaborative production approach ensured the captured footage supported authentic emotional moments while still delivering striking visuals.
On the ground, organic production style.
The Outcome & Impact
A Land for Everyone is a film that resonates because it reframes ideas about who belongs outdoors. Rather than reinforcing traditional adventure narratives, it invites audiences to rethink the outdoors, and their place within it, as open, inclusive and shared.
- 6 festival selections
- Over 20 press features
- Selected as part of MPB’s series of supported original short films
