The BBC Earth Natural History Unit needed a series that went beyond traditional nature films to spotlight outdoor communities actively engaging with climate action across the UK.
The series needed to strike a balance between environmental context, personal stories and outdoor active culture — connecting viewers emotionally and intellectually with climate-positive action in a relatable way.
Client: BBC Earth Natural History Unit
Broadcast Partner: Outside Online (Outside Watch) - Watch here.
What we delivered:
Broadcast Partner: Outside Online (Outside Watch) - Watch here.
What we delivered:
- Series production
- Research and development
- Regional and community access
- Cinematography and direction
Format:
Broadcast - Multi-episode documentary mini-series
Approach
Wunner Film worked with the BBC Earth Natural History Unit and Outside Online to co-develop a format that integrated climate communication with outdoor experience storytelling.
Production
Production spanned multiple outdoor communities across the UK, each bringing their own climate action focus — from grassroots initiatives to large-scale community efforts.
- On-location shooting with small crews across diverse sports and locations.
- Broadcast-level production quality aligned with BBC Earth standards.
- Shooting in variable weather and terrain to capture authentic outdoor moments.
- Tight pacing for episodic structure.
The Outcome & Impact
Positive Action communicates climate engagement through the lens of outdoor community culture, with both broad appeal and depth of insight.
Premiered on Outside Watch to a global reach of over 80 million outdoor and environmental enthusiasts.
The series shows how filmmaking can translate complex challenges into human stories that resonate emotionally and intellectually.
