The Cairngorms National Park Authority needed to communicate a layered story about the Cairngorms — one that went beyond destination marketing to reflect the living reality of the landscape.
Alongside celebrating the 20th anniversary of the Park, the organisation was delivering complex work through the Cairngorms 2030 Sustainability Programme. The challenge was to create emotionally engaging ecological content without becoming technical. We needed to present life in the park as a shared, long-term benefit and responsibility.
Client: Cairngorms National Park
What We Delivered:
- Creative development & storytelling
- Documentary research
- Still photography
- Film production
- Editing & sound design
Format:
Poetic cinematic film
Online short documentary
The Approach
Our approach focused on how landscape, culture and ecological purpose can be communicated through cinematic storytelling.
Production
Filming took place across the Cairngorms in varied conditions and locations — from expansive mountain landscapes to working land managed for nature recovery
Flexibility around weather, seasons and access
Working sensitively with communities, land managers and stakeholders
Minimal-impact filming in environmentally sensitive areas
A consistent visual and tonal language across all films
The Films
Two documentary shorts created as part of the Cairngorms 2030 Sustainability Programme, exploring how coordinated deer management supports habitat restoration, woodland regeneration and community benefit.
These films place ecological practice in a human context — showing how land stewardship, science and lived experience intersect.
The Outcome & Impact
- Over 100,000 views online
- A stronger emotional narrative around the Cairngorms as a living landscape
- Clear communication of nature recovery activity within the Cairngorms 2030 programme
- Films that support engagement with local communities, stakeholders and visitors
- A cohesive visual identity across tourism and sustainability messaging
The work demonstrates how cinematic storytelling can bridge emotion and information, helping audiences connect with complex landscapes in meaningful ways.
"It was a true pleasure to work with Wunner Film. Not only was the footage captured and final edits spectacular, but they have real talent for working with people, putting them at ease so as to bring out the very best in them. The final outcome is a series of beautiful and impactful content for the Cairngorms National Park."
Brenna Jessie - Digital Communications Manager, Cairngorms National Park Authority
